Companies urged to review management models in order to attract customers

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Companies have been asked to rigorously review management models in order to prioritize consumer demand and join the transition to a digitally oriented workplace.

Introducing Customer Experience Professionals Ghana, Head of Marketing at the University of Ghana Business School, Dr. Kobby Mensah that this would promote a sustainable business environment as the customer experiences get better.

“Today, the global economy has developed from the production facilities of the 80s and 90s to a digitally dominant, service-oriented factory, in which consumers are increasingly paying attention to experience in the goods and services and ideas market. This means that the application of traditional concepts developed around the manufacturing regime to steer the continuous improvement of modern companies is almost unsustainable, hence the emergence and call for new frameworks that meet modern consumer demands in service-oriented, digitally dominant ones National economies. ”

“For this reason, it is necessary for interest groups in the economy to consistently review and develop management models that could promote a sustainable business environment. This is the reason for introducing Customer Experience Professionals in Ghana, ”he said.

Customer Experience Professionals Ghana President Esther Ofosu-Hene said that a happy customer means a thriving business that translates into a booming economy.

“When customers are happy and loyal, they invest in organizations. The same goes for the citizens who, when happy, stay in the country to work towards a booming economy, ”she said.

Customer Experience Professionals Ghana is a professional association and an umbrella organization that was founded to have a diverse membership base of over 200 qualified customer experience professionals, organization managers, service providers in the CX industry, the academic world, etc. ”

Customer experience refers to how customers feel or perceive the entire series of encounters when purchasing goods or services, or when interacting with a company. They are more likely to return when their impression or perception of the seller, brand or service is good.

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