If you a. have seen Football on Sunday evening Game on NBC, you’ve probably seen the starting line-ups for each team. Or maybe you just laughed at them Parodies of Key & Peel. Either way, the players introduce themselves and say which college they went to. On NBC broadcasts, there is also a Pro Football Focus (PFF) ranking of player names.
What you may not know is that Cris Collinsworth – who airs this Football on Sunday evening Play alongside Al Michaels — owns PFF. The analytics platform works with every NFL team and more than 95% of Power Five colleges. Initially, PFF focused on analyzing and evaluating players, plays and the overall performance of the team. But as esports and fantasy sports have grown in popularity, the platform has looked for other ways to market to gamers and fantasy players.
Now PFF is expanding into other sports. To fuel these investments, Silver Lake, a global technology investment firm, is acquiring a minority stake in the company for $ 50 million. per ESPN’s Adam Schefter.
While the exact amount of the share is unknown, Schefter announced the deal values PFF in the nine-digit range. PFF plans to use the money to expand into other sports, particularly soccer and rugby.
The agreement also gives Silver Lake the ability to hold the asset longer than a traditional private equity fund. If the foray into football and rugby succeeds, Silver Lake could be worth even more than expected. PFF will also be in good company; The investment firm has approximately $ 88 billion in working capital and is no stranger to the sports world.
Silver Lake was among the investors in a $ 325 million investment round for Fanatics in August of that year. In 2020, the company invested in gym operator Equinox, and in 2019 Silver Lake paid $ 500 million for a 10% stake in City Football Group, the holding company of Manchester City and New York FC. Silver Lake also has an interest in Madison Square Garden.
You can still expect to see the PFF leaderboard during the time Football on Sunday evening Games. But don’t be surprised if you see more data to complement the broadcasts, especially in the sports arena.