Ghanaian cosmetics company in its sights on the global market

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Gladys Antwi Boateng, Chief Executive Officer (CEO) of Gmith Cosmetics, Ghana’s first natural deodorants and body sprays company, is optimistic that the company will become a fixture in the global cosmetics industry.

With the unique method of tapping into a traditional method of combating body odor through the use of lime, wood ash and other essential oils, the company has gradually carved out a niche for itself in the world market.

In an interview with the Ghanaian Times in Accra yesterday, the CEO said: “I have always loved cosmetics and had a passion for expanding Ghana’s deodorant industry with natural products, as most perfumes and body sprays in our markets are foreign and sometimes do not meet special needs taking into account our weather conditions. “

The idea of ​​modifying the old method of applying lime and ash to combat bad smells in Ghanaian homes gave birth to her business in 2018 when she made her first mixture and distributed it to friends and family.

“The feedback has been great and I was encouraged to produce and sell on a large scale as it would not only bring financial gains but also help the public, especially the students,” she said.

The company then went into series production in 2019 and has since developed well in Ghana.

“Our products are unique in that they are made from natural raw materials and do not leave stains or irritations,” she said, adding that 2,000 bottles can currently be produced daily, of which over 25,000 are currently available for distribution around the world are land.

With the right equipment and funding, she said, the indigenous company could produce more and redistribute it in the world market by creating job opportunities for Ghanaian youth.

BY MICHAEL D. ABAYATEYE

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