According to the World Economic Forum, Internet acceptance worldwide has more than doubled since 2010. However, the majority of the countries with lower internet access rates are in Africa.
In Ghana in particular, DataReportal’s January 2021 figures show that Internet penetration was 50 percent, while cellular connections corresponded to 132.8 percent of the population.
To make trading accessible to all, INFINOX, a leading global CFD trading broker, launched its IX social mobile app in Ghana.
Regarding PwC’s report on Entertainment & Media Outlook 2020-2024, Dany Mawas, Regional Director at INFINOX, said that internet access for smartphones is increasing and more and more consumers are accessing the internet on their mobile phones.
“Given that this is the greatest device in the use of consumer data, our goal is to put the power of commerce in the hands of the people.”
“IX Social gives customers the interactive social trading functionality to see what other traders are doing and to follow and connect with them,” he said.
“Trading can be lonely, and the social trading method allows users to connect with successful and profitable traders and copy their trading strategies. In addition, once users follow a particular trader, they can be notified of every trade. “
Mawas compares the functionality of IX Social to that of other social media platforms where customers can “like” certain trades of the traders they follow.
They can also comment and chat about why a particular trade was selected and give users an insight into successful trading strategies.
In addition to the trading functionality, IX Social also includes a community aspect, where traders can create sub-communities to exchange information and learn from each other. In addition, users can share their trading ideas and explain why they were chosen.
The app not only makes trading accessible, it also closes the education gap and offers new traders the knowledge to make informed decisions. While learning to trade is a long process, social trading is designed to speed up the process.
Although there are other apps of this type on the market, there are two areas that distinguish IX Social from its competitors: the first is the extra social element it offers over others, and the second is the physical presence of the broker behind the app .
“Even though INFINOX is a large organization with global representation, we still claim that we operate as a small organization and that customers can talk to the INFINOX team at any time,” explains Mawas. “We understand that every financial transaction involves the client’s money. By giving an otherwise faceless industry a face, we create trust, confidence and support.”
INFINOX vet providers who use the app make sure they meet certain criteria before they can offer strategies or share trading ideas with users. This increases security knowing that the vendors that users communicate and interact with are real, have integrity, and are extremely knowledgeable about the field. In addition, influencing providers who meet certain criteria can receive a deductible based on their following, their commitment and their performance.
“As the global landscape continues to evolve into the digital realm, it gives traders more opportunities to take advantage of being able to trade anytime, anywhere,” concluded Mawas.
INFINOX is an award-winning and market-leading online trading platform.
INFINOX was founded in 2009 with the vision of delivering a customer-centric trading experience and offers its customers premium service in a range of asset classes. We empower and help investors gain access to markets so they can trade forex, stocks, indices, commodities and futures. with our fast, efficient and reliable trading technology.